![]() The back story is briefly touched upon before things get weird for Heather, Josh and Mike in the woods, but Myrick and Sánchez have said they wouldn't mind fleshing out the lore in another film. "There's a common misunderstanding that not a lot went into it," Myrick told The Guardian in 2018, "but it took two years of effort to make it look like it was just shot by three students over a long weekend." Williams and Joshua Leonard hiked into the Black Hills of Burkittsville and never came out. Meanwhile, 1994 is the stated year in which "student filmmakers" Heather Donahue, Michael C. The movie was shot over eight days, in Germantown, Md., Seneca Creek State Park and the Griggs House, in Patapsco Valley State Park. ![]() Over the next several years, they came up with the Blair Witch lore, hired a few unknown actors who could do improv, scraped some money together and production got underway in October of 1997. ![]() In and around 1993, they were talking about horror movies-and the recent drought of truly great ones-when they thought about the potentially terrifying consequences of a group stumbling upon a house in the woods and not being able to resist going inside, despite knowing that something appalling was happening. Not to mention, no one was racing to Facebook or Twitter to spoil the fun.ĭirectors Daniel Myrick and Eduardo Sánchez met as students at the University of Central Florida School of Film. Same with that shaky, hand-held camera technique. That took some getting used to as well, and there were reported occurrences of nausea and vomiting.)īoosted by a rather ingenious marketing campaign that teased the film entirely as the product of tapes discovered in the woods of Burkittsville, Md., after an unknown but presumably horrible fate had befallen three student filmmakers, The Blair Witch Project benefited from the kind of organically grown anticipation that's hard to duplicate these days. (The idea wasn't conjured out of thin air, but it certainly didn't become a full-fledged thing until 1999. Now it's been 22 years since The Blair Witch Project in all its haunting, low-budget glory landed in theaters and launched a new genre of horror movie: found footage. Two years later, their footage scared up almost $249 million. The directors also used different strategies during the scenes to instill real fear in their protagonists, with sounds or moments that were not agreed so that their reactions were natural.In 1997, two directors and three unknown actors disappeared into the woods, toting handheld cameras and a concept. Some time before the premiere, a website was created asking for help in finding the three leads, leading the audience to believe that they had really disappeared, as it happens in the movie.Īnother important point to add credibility to the story was that the film's script was really short, which helped the actors to improvise many of the lines and their actions, making them more realistic. In fact, the three chosen ones used their real names in the film. ![]() The focus was on selling the movie as something real.ĭirectors Eduardo Sanchez and Daniel Myrick were very clear during the casting that those who applied for the leading roles would have to be willing to do whatever was asked of them to give them that sense of realism they were looking for. Related: Killer Kites Trailer Brings a New Threat to the Horror Genreīut there is no doubt that the true key to the success of the production was its marketing campaign, which had little to do with posters, trailers, events and what is conventionally used. The audience lives everything through their eyes and the cameras they carry, giving the film a suffocating intimacy that makes its psychological terror work perfectly. To carry out their task, they go into the forest where various strange events are supposed to have happened, and many people have disappeared.Īs the days and nights go by, the protagonists begin to lose their sanity and find themselves surrounded by a dark energy that plunges them into a terror they have never experienced before. Williams, and Joshua Leonard, who travel to Maryland to investigate the legend of a witch who lives there. The story follows three film students, Heather Donahue, Michael C. Not only because of its terrifying story and the filming format, inaugurating what is known as found footage, but also because of its marketing strategy that propelled the film to make history. The Blair Witch Project premiered in 1999 and marked a before and after within the genre.
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